Is your dental marketing actually paying off?
Most dental practices don't have a clear answer. Use this dental marketing ROI calculator to get a channel-by-channel ROI breakdown so you know exactly what to cut, keep, or scale.
12 questions · 5 minutes
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What you'll get
Your patient acquisition cost for each channel you run
Your ROI ratio by channel, scored against the ADA 3:1 benchmark
A clear STOP / INVESTIGATE / OPTIMIZE / SCALE recommendation per channel
How it works
Tell us which channels you run
Choose from Google Ads, Meta Ads, Opencare, Zocdoc, Healthgrades, SEO, and direct mail. You'll only answer questions for the channels you select.
Enter your spend and patient numbers
If you have source tracking, enter your actual numbers. If not, we pre-fill industry benchmarks. You can adjust any of them.
We calculate your patient acquisition cost
Each channel charges for something different: clicks, bookings, completed visits. We normalize everything to patient acquisition cost so you can compare apples to apples.
We factor in patient lifetime value
A new patient isn't just their first visit. We use your average patient LTV (or help you estimate it) so the ROI math reflects the full value of an acquired patient.
You get your ROI score by channel
We compare cost per patient against your LTV and give you a scored recommendation for each channel: stop, investigate, optimize, or scale.
Methodology
The core formula is simple: ROI = patient lifetime value ÷ patient acquisition cost. The American Dental Association considers 3:1 to 5:1 the healthy range for a dental marketing channel.
We use a quarter of data as the measurement window: long enough to smooth out monthly swings, short enough to be actionable. Where you don't have source tracking, we use conservative industry benchmarks so the output reflects a realistic floor, not an optimistic ceiling.
Below 2:1
Not covering acquisition cost.
2:1 to 3:1
Below benchmark. Find the leak.
3:1 to 5:1
Healthy. Improve to push higher.
Above 5:1
Strong headroom. Spend more.
Want to understand the method behind these numbers? Read our guide: How to measure dental marketing ROI: 5 steps to understand what's working (and what's not)